Resources

Resources by WeLaunch

Straight talk on marketing ops, RevOps, and HubSpot. What we are actually seeing inside client portals: what works, what is overhyped, and what growing B2B companies get wrong.
Cover: who owns each handoff. Marketing, sales and service are owned; the two handoffs between them are owned by nobody. Featured RevOps Demystified

What is RevOps, and does a $1M to $5M B2B firm actually need it?

Most firms your size do not need a RevOps hire. They need someone to decide what a qualified lead is, write it down, and make the CRM enforce it.

Conner Ferney7 min read

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Cover: HubSpot's five Growth Context layers, business, customer, team, process and network, and where each one lives.

HubSpot is not a CRM. It is a GTM context layer for AI.

Your CRM stopped being a database the day HubSpot's agents started reading it. Now it is context, and bad context is worse than no AI at all.

Conner Ferney8 min read

Cover: a HubSpot property, Business Type, with its description filled and its data entry instructions and option descriptions empty.

The HubSpot properties every B2B portal should document, and how

A property nobody can explain is a property nobody can safely delete. HubSpot gave you three fields to fix that. In our audits, a third to a half of properties had none.

Conner Ferney8 min read

Cover: a HubSpot contact record whose lifecycle stage reads Lead although it was a customer, with two backward changes in its history.

Why your HubSpot lifecycle stages are lying to you, and how to fix them

Your funnel report is only as true as the field underneath it. That field can have six different writers, and they disagree with each other.

Conner Ferney8 min read

Cover: which HubSpot AI layer to use for what. API for unattended integrations, MCP for in-app AI, the Agent CLI for bulk terminal work.

API, MCP and CLI: HubSpot's three AI integration layers, and when to use each

Everyone wants to rank the API, MCP and the CLI. Wrong question. Pick by who is doing the work, and by how much damage a mistake can do.

Conner Ferney8 min read

Cover: what a split strategy and build model loses at each handoff, from plan to spec to build to review.

Strategy that executes: why the strategist and the builder should be the same team

The industry splits the people who plan from the people who build. That split is the most expensive assumption in the whole category.

Conner Ferney7 min read

Cover: Managed Growth Services tiers. Focus $3,000, Momentum $6,000 and Scale $10,000 a month, priced by work streams.

What Managed Growth Services costs, and what you get at each tier

Our prices are on the page. Here is what $3,000, $6,000 and $10,000 a month actually buys, and why we price by pace instead of by hours.

Conner Ferney6 min read

Cover: what happens when your marketing ops help is unavailable. Freelancer, fractional leader and in-house: work stops. Agency: someone covers.

Agency, freelancer, fractional or in-house: how to staff marketing ops at a growing B2B firm

Agency, freelancer, fractional or in-house: you are not choosing a price. You are choosing which failure mode you can live with.

Conner Ferney6 min read

Cover: a LinkedIn scoreboard, from impressions on LinkedIn to visits, new contacts, meetings and deals tracked in HubSpot.

Your LinkedIn posts are working harder than you think, just not for you yet

Your LinkedIn posts are probably working. You just cannot prove it, because nothing they send your way ever lands somewhere you own.

Conner Ferney7 min read