Resources

Resources by WeLaunch

Straight talk on marketing ops, RevOps, and HubSpot. What we are actually seeing inside client portals: what works, what is overhyped, and what growing B2B companies get wrong.
Cover: who owns each handoff. Marketing, sales and service are owned; the two handoffs between them are owned by nobody.

What is RevOps, and does a $1M to $5M B2B firm actually need it?

Most firms your size do not need a RevOps hire. They need someone to decide what a qualified lead is, write it down, and make the CRM enforce it.

Conner Ferney7 min read